The Aletheia Clinic Privacy & Cookie Policy


This privacy notice provides you with details of how we collect and process your personal data through your use of our sites, and and as a client/customer of Unveil Enterprises, LLC and Victoria Fenton Healthcare Ltd. (referred to as “the Companies” in this privacy notice) including any information you may provide through our site when you purchase a product or service, sign up to our newsletter or take part in a prize draw or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.

Unveil Enterprises, LLC and Victoria Fenton Healthcare Ltd. is/are the data controller(s) in most cases and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

If you have any questions about this privacy notice, please contact us using the details set out below:

Unveil Enteprises, LLC

Owner: Victoria Fenton

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the FTC, or the state-level privacy body for Nevada, where Unveil Enterprises is registered. We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at


Personal Data means any information capable of identifying an individual. It does not include anonymized data.

The companies may process certain types of personal data about you as follows:

Identity Data may include your first name, maiden name, last name, username, marital status, title, date/time/place of birth and gender.

  • Contact Data may include your billing address, delivery address, email address and telephone numbers.
  • Financial Data may include your bank account and payment card details.
  • Transaction Data may include details about payments between us and other details of purchases made by you.

Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.

Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.

Usage Data may include information about how you use our website, products and services.

Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your Personal Data so that you can be identified from it, it is treated as personal data.

The personal data described above may relate to any of the following categories of person:

  • our clients and clients’ personnel
  • our prospective employees and contractors
  • our current employees and contractors
  • third parties with whom we have contact by virtue of providing services
  • our contacts, professional advisors or others with whom we work in the context of our services
  • our prospective target clients
  • those who submit enquiries through our website or whose details are otherwise entered into our client relationship management system

We collect all above forms of data through the following channels:

  • The companies’ websites – newsletter sign up channels
  • Social media channels (for example Facebook, YouTube and Instagram)
  • By phone
  • Email (either person-to-person or via mass-mailing tools such as Flodesk, Mailerlite and InfusionSoft Email Campaigns in the case of our e-newsletters)
  • By post
  • In person – information given to reception/administrative staff and/or any of our contracted professionals and employees

We are committed to safeguarding your personal information. Whenever you provide personal information (for example your email address, date of birth, telephone number, full name, next of kin or healthcare details) we are legally obliged to use your information in line with all laws concerning the protection of personal information.

Sensitive Data

As part of the companies’ work, we collect medical data; information about your health and genetic and biometric data. There may be times we collect other sensitive data about you, where you directly provide us with this. Other sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership. We do not explicitly collect any information about criminal convictions and offenses, though these may be stored in your record within documentation created for your use only.

We require your explicit consent for processing sensitive data, so when you submit your details we refer you to this policy.

Submission of your details indicates consent to this processing. It also includes consent to submission of your data – including name, gender, address and date of birth – for specific, pre-agreed laboratory testing. At any time we are required by law to ask you to explicitly opt in to this processing, you will need to provide additional consent. As Victoria Fenton is a UK national, we have established company policies which are in line with the more stringent European GDPR regulations – and this means we treat sensitive data under the legislation of Special Category Data.

All laboratories and third parties that the companies choose to work with are vetted by ourselves to comply with stringent data protection, privacy and confidentiality laws. Companies not based in the UK are selected carefully to comply with European GDPR rules.

Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered. If we do need to cancel a product or service, we will notify you at the time and inform you of the reason behind this cancellation.


We collect data about you through a variety of different methods including:

  • Direct interactions – you may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:
    • order our products or services;
    • work with us;
    • network online or offline with us;
    • create an account on our sites;
    • create a membership account on our course sites, affiliated to our main sites;
    • subscribe to our service or publications;
    • request resources or marketing be sent to you;
    • enter a competition, prize draw, promotion or survey; or
    • give us feedback

Automated technologies or interactions – as you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies.

Third parties or publicly available sources – depending on your settings or the privacy policies for other online services, you may give us permission to obtain information from your account with those other services such as analytics providers, advertising networks and search information providers. For example, this can be via social media or by choosing to send us your location data when accessing our Sites from your smartphone. Upon acceptance of our policy, we can track your behavior on our Sites from social media, direct, referral, organic or email traffic using Facebook Pixel and Google Analytics. We may also receive personal data about you from public sources.

Social media and internet based advertising – the companies utilize social media in their marketing and advertising. When you interact with the companies’ related social media content, for example, “liking” content on our Facebook page, such interaction may allow us to collect your IP address or the page you are visiting from. Cookies may also be enabled to allow various features to function properly. Interactions on social media are subject to the privacy policy of the social media service provider. We reserve the right to use LinkedIn, Facebook, Twitter, Instagram and YouTube advertising services and as such there are tracking codes such as a Facebook Pixel installed on our Sites so that we can manage the effectiveness of these campaigns. We do not store any personal data within this type of tracking.

Ads appearing on the Sites may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

Browsing and interaction on any other website, including websites which have a link to our Sites, is subject to that website’s own terms and policies.

We do not make, and do not allow any of these third parties to make, any attempt to find out the identities of those visiting our Sites.


The companies will only use your personal data when legally permitted. The most common uses of your personal data are:

  • Where we need to in order to perform the contract between us.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

This may include:

  • to respond to any query that you may submit to us
  • to manage our relationship with you (and/or your business), including by maintaining our database of clients and other third parties for administration, and accounting and relationship management purposes
  • to complete our contractual obligations to you, or otherwise taking steps as described in our client Agreements (including any associated administration)
  • to carry out any relevant conflict checks
  • to send you any relevant information on our services and events that may be of interest to you using the email and/or postal address which you have provided, but only if you have given us your consent
  • to ensure that our Site’s content is presented in the most effective manner for you and your device
  • to customize our Site according to your interests
  • to administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey responses
  • to allow you to participate in interactive features on our Site when you choose to do so
  • as part of our efforts to keep our Site safe and secure
  • to measure or understand the effectiveness of advertising we send to you and others, and to deliver relevant advertising to you
  • to comply with any other professional, legal and regulatory obligations which apply to us or policies that we have in place
  • as we feel is necessary to prevent illegal activity or to protect our interests.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email, customized online advertising or text message. You have the right to withdraw consent to marketing at any time by emailing us at

Marketing communications:

You will receive marketing communications from us if you have:

  1. requested information from us or purchased goods or services from us; or
  2. if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and
  3. in each case, you have not opted out of receiving that marketing.

The companies will not sell or rent your personally identifiable information, gathered as a result of filling out the Sites newsletter sign up forms, to anyone. The companies may share generic aggregated demographic information not linked to any personal identification information regarding visitors and Users with the business partners, trusted affiliates and advertisers for the purposes outlined above. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

We use a third party provider to process your subscription and deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing us. If at any time you would like to unsubscribe from receiving future emails, you can email us at and we will promptly remove you from ALL marketing correspondence.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.


We may have to share your personal data with the parties set out below for the purposes set out in paragraph 4 above:

  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, and Internal Revenue Service, regulators and other authorities based in the United Kingdom, United States and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
  • Our bank for the purposes of preventing money laundering or terrorist financing, may require us to disclose your personal data on request to our bank from time to time where we hold monies
  • Our employees and contractors (under agreement)
  • Our data processors providing security, email security, data governance, archiving and other IT and business support services
  • Our email marketing platform providers and our website platform providers (WordPress, Squarespace, Mailerlite, Flodesk and InfusionSoft)
  • Analytics and search engine providers that assist us in the improvement and optimization of our website
  • Any third party you ask us to share your data with
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.


Though we operate according to the more stringent European GDPR regulations, we do share your personal data within our companies which involves transferring your data outside the European Economic Area (EEA).

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
  • Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
  • Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.
  • If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Please email us at if you want further information on the specific mechanism used by us when transferring your personal data internationally.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Access to personal data and information

Only accredited practitioners, coaches and administration staff (who have signed Non-Disclosure Agreements) registered with the companies have access to our systems and data storage. We use accredited, centralized, third-party data management systems (SuiteDash, Encrypted Google Drives) bound by US law with regard to data protection, privacy, confidentiality and storage. Computers which have access to these systems are password and/or fingerprint protected.

Only practitioners or coaches assigned to a client have access to that client’s data. In such a way, whilst do have an integrated team, your data is only shared with other practitioners or coaches with your express permission (in writing, via email).

We are a paperless practice. All of our data is held electronically. We store no paper records and in cases where information is received in paper form it is digitized and the paper copy securely destroyed.

As we have our foundations in Functional Medicine, we store your personal data in line with all laws pertaining to the treatment of medical data – irrespective of whether you are a coaching or medical client of the companies. Please find the guidance that we follow linked here.

Our Sites are scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our Sites as safe as possible. We do not use Malware Scanning.

All sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. When you are on a secure page, a lock icon will appear in the address bar of your browser.

We implement a variety of security measures when a User places an order, hires us, enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider (Stripe) or a secure bank transfer (regulated by the banking authorities) and no details are stored or processed on our servers. Payment and login information are encrypted.

Non-sensitive details (e.g. your name, email address) are sent normally over the internet and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us whilst it is in transmission and you do so at your own risk.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Deletion of personal data

Under GDPR regulations, any individual has a right to request erasure of their information at any time. However, the expert view is that medical requirements take precedence over GDPR rights to erasure. Therefore, notable exceptions include:

  1. medical diagnosis
  2. the provision of health or social care
  3. the management of health or social care systems or services

The companies are healthcare service providers: medical and healthcare data is deemed as exempt from deletion or erasure upon patient request in the majority of cases until retention schedule limits are met.

The companies voluntarily comply with the NHS Records Management Code of Practice for Health and Social Care 2016. Within these detailed retention schedules, we are bound to retain patient information for 8 years.

Our records are all electronic and our systems allow for metadata sub data records to be retained so deletion takes place in accordance with an 8 year retention policy.

By law, we have to keep basic information about our clients/customers (including Contact, Identity, Financial and Transaction Data) for 6 years after they cease being clients/customers for tax purposes.

In some circumstances – notably those in which you have provided data which is not medical in nature – you can ask us to delete your data: see below for further information.

In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes. However, the companies have committed to asking your express permission before utilizing your data in this way.



Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing your personal data
  • Request transfer of your personal data
  • Right to withdraw consent

You can see more about these rights here.

If you wish to exercise any of the rights set out above, please email us at

As laid out above, this applies to personal data – though will not apply to medical data held on our systems.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Choosing how we use your personal data

We understand that you trust us with your personal information and we are committed to ensuring you can manage the privacy and security of your personal information yourself.

With respect to the information relating to you that ends up in our possession, and recognizing that it is your choice to provide us with your personal data, we commit to giving you the ability to do all of the following:

You can verify the details you have submitted to the companies by contacting us on Our security procedures mean that we may request proof of identity before we reveal information.

You can also contact us by the same method to change, correct, or delete your personal information controlled by the companies regarding your profile at any time. Please note that if you have shared any information with others through social media channels, that information may remain visible, even if your account is deleted.

You can unsubscribe from receiving marketing emails from us by clicking the “unsubscribe” link at the bottom of any email. Once you do this, you will no longer receive any emails from us unless you select you would still like to receive emails about an individual topic or you explicitly provide consent in future.

You can request a readable copy of the personal data we hold on you at any time. To do this, please contact us:


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please read the cookie policy alongside this policy.


We use a system of classifying the different types of cookies which we use on the Sites, or which may be used by third parties through our Sites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your device. You will not see the cookie banner again for 30 days once you have clicked continue on the cookie banner, however it will appear each time you visit the Sites until you have clicked continue in order to provide you with the opportunity to share this data with us and have full access to the Site features.


Cookies are small files saved to your computer’s hard drive that track, save and store information about your interactions and usage of the Sites. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the User experience. You can find more information about cookies at and


Persistent cookies – these cookies remain on a User’s device for the period of time specified in the cookie. They are activated each time that the user visits the Site that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a User during a browser session. A browser session starts when a User opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.


Strictly necessary cookies – these cookies enable services you have specifically asked for. These cookies are essential in order to enable you to move around the Sites and use their features, such as accessing secure areas of the Sites.

Performance cookies – these cookies collect anonymous information on the pages visited. By using the Sites, you agree that we can place these types of cookies on your device. These cookies collect information about how visitors use the Sites, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Sites work.

Functionality cookies – these cookies remember choices you make to improve your experience. By using the Sites, you agree that we can place these types of cookies on your device. These cookies allow the Sites to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

Third party cookies – these cookies allow third parties to track the success of their application or customize the application for you. Because of how cookies work we cannot access these cookies, nor can the third parties access the data in cookies used on our Sites. For example, if you choose to ‘share’ content through Twitter or other social networks you might be sent cookies from these websites. We don’t control the setting of these cookies, so please check those websites for more information about their cookies and how to manage them.


When you visit the Sites, we use the following third party services: Google Analytics, Analytics and Facebook Pixel/Custom Events to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the Sites. This information is only processed in a way which does not identify anyone. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the Sites, but will not store, save or collect personal information. We do not make, and do not allow these third parties to make, any attempt to find out the identities of those visiting our Site.

HOW TO DISABLE COOKIES: You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. You can also dismiss the cookie banner on our Sites.

IF YOU DISABLE COOKIES IN YOUR BROWSER: If you disable cookies, some features will be disabled. It will turn off some of the features that make your Site experience more efficient and some of our services will not function properly.



If you have any questions about this Privacy Policy and Cookie Policy, the practices of, or your dealings with the companies in the first instance please contact us at:

Unveil Enterprises, LLC

Owner: Victoria Fenton

If you wish to raise a formal complaint regarding the work of the companies with their independent governing bodies you may do so through formal channels. Victoria Fenton herself is a registered Full Member of the Federation of Nutritional Therapy Practitioners and is insured as a Nutritionist, Healthcare Practitioner and Life Coach with Hiscox Insurance in the UK, and Alternative Balance in the USA.

If you wish to make a complaint about any other of our practitioners or coaches, please email Victoria Fenton under her role as Director and she will provide you with the relevant details of the governing body of the practitioner against whom your complaint is based.

The companies are constantly reviewing how we process and protect data. We have the discretion to update this privacy policy at any time. When changes are made to this Privacy Policy, we will revise the updated date at the bottom of this document/webpage. We encourage Users to frequently check this webpage for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications. If at any point you would like to request an up to date version of our privacy and data protection policy, please email

Last updated: July 2022